REI® Product Impact Standards

Annual Survey

REI’s Product Impact Standards survey is now an annual requirement. The results will determine where your brand will need to focus its efforts in order to improve its score. We can help you set goals and streamline the process to reach those goals.

What do they mean for my brand?

The new standards mean a greater focus on advancing inclusion in the pursuit of outdoor activities. They also require rigorous, credible greenhouse gas footprinting. See what our founder, Ammi Borenstein, had to say about them in this Outside article and this Outside article.

How to Succeed

We’ve worked with brands on REI standards for the past several years and can ensure that your policies and procedures are internally aligned. If you sell at REI, these standards affect almost every part of your company, so if you’re unsure of where to begin or have questions, feel free to contact us.